HOLIDAY TRANSITION

To maximize the holiday photography budget and image usage, I wanted to include a few Q3 pieces and (as always) capture set plates for miscellaneous content needs and landscape, vertical, and "white-space" versions of all.

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The goal was to feature basic programs in an elevated, more premium way, inspire gift-giving of the core assortment, and maintain consistency throughout the back half.

 

The approach was to create the warmth of autumn's glow while personifying the essence of the holiday season - from morning to night - through the use of multiple lighting techniques and prop set ups that could "easily" be changed to ensure maximum efficiency on set.